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How to Conduct Research

Use the research workflow to perform comprehensive multi-type research for validating ideas, understanding markets, and making informed decisions.


  • Need market viability validation
  • Choosing frameworks or platforms
  • Understanding competitive landscape
  • Need user understanding
  • Understanding domain or industry
  • Need deeper AI-assisted research

  • BMad Method installed
  • Analyst agent available

Start a fresh chat and load the Analyst agent.

*research

Select the type of research you need:

TypePurposeUse When
marketTAM/SAM/SOM, competitive analysisNeed market viability validation
technicalTechnology evaluation, ADRsChoosing frameworks/platforms
competitiveDeep competitor analysisUnderstanding competitive landscape
userCustomer insights, personas, JTBDNeed user understanding
domainIndustry deep dives, trendsUnderstanding domain/industry
deep_promptGenerate AI research prompts (ChatGPT, Claude, Gemini)Need deeper AI-assisted research

Give the agent details about what you’re researching:

  • “SaaS project management tool”
  • “React vs Vue for our dashboard”
  • “Fintech compliance requirements”

Choose your depth level:

  • Quick - Fast overview
  • Standard - Balanced depth
  • Comprehensive - Deep analysis

TAM: $50B
SAM: $5B
SOM: $50M
Top Competitors:
- Asana
- Monday
- etc.
Positioning Recommendation: ...

Technology evaluation with:

  • Comparison matrix
  • Trade-off analysis
  • Recommendations with rationale

  • Real-time web research
  • Multiple analytical frameworks (Porter’s Five Forces, SWOT, Technology Adoption Lifecycle)
  • Platform-specific optimization for deep_prompt type
  • Configurable research depth

After research:

  1. Product Brief - Capture strategic vision informed by research
  2. PRD - Use findings as context for requirements
  3. Architecture - Use technical research in ADRs

  • Use market research early for new products
  • Technical research helps with architecture decisions
  • Competitive research informs positioning
  • Domain research is valuable for specialized industries